Shaquille O’Neal is a very marketable figure — there’s no question about it. But when Shaq-Fu took the stage of a NYC nightclub and told Kobe to tell him how his ass tastes, you can almost be certain he didn’t have a marketing scheme hidden under his sleeves.

But after the rap, vendors of all sorts got creative and discovered ways for Kobe Bryant’s humility to live forever. One company created a ringtone that you can download for free. Then there were those who wanted a more visual representation of the rap, which they would sell for profit. Absolutely brilliant.

Cha-Ching!