College football season is right around the corner and that means it’s time to get decked out in t-shirts that absolutely bash your school’s rival into submission. We started with our anti-ASU shirt but Shame-U has many, many more for the biggest rivalries in the nation. Many of them are downright hilarious.

What’s really funny, though, is that the best shirt doesn’t pertain to any team at all. Instead, it’s all about one certain long-legged ESPN reporter who is known around the blogosphere as simply EA. The Mr. Erin Andrews shirts were good, but Shame-U’s “Erin Andrews is a R.I.L.F.” is genius.

You can rock this shirt no matter who’s playing who and you’ll almost always be on the good side. Then when it’s basketball season, guess what? You can wear it some more. When you’re dreaming about EA being a R.I.L.F. at night — you know it — it’s your new nighty. You really can’t lose with this shirt. Unless you just don’t like hot women who happen to have amazing sports jobs.

Available at the new shop.thesportsculture.com

Shaquille O’Neal is a very marketable figure — there’s no question about it. But when Shaq-Fu took the stage of a NYC nightclub and told Kobe to tell him how his ass tastes, you can almost be certain he didn’t have a marketing scheme hidden under his sleeves.

But after the rap, vendors of all sorts got creative and discovered ways for Kobe Bryant’s humility to live forever. One company created a ringtone that you can download for free. Then there were those who wanted a more visual representation of the rap, which they would sell for profit. Absolutely brilliant.

Cha-Ching!