ESPN pulled a Roger Clemens. No, it didn’t misremember. It was caught in a cheating scandal.

The Disney-owned ESPN has asked its local affiliates to stop airing an ad for AshleyMadison.com, an online dating site that promotes cheating on significant others. “Life is short. Have an affair,” is the site’s trademarked slogan. Scaaaaaandalous.

The president of the Web site, Noel Biderman said he thought a double standard was applied to his company because ESPN runs beer commercials and the like. He’s also spending more than $1 million in advertising on other channels such as CNN, MSNBC, FOX, FOX NEWS and SPIKE.

There’s no doubt AshleyMadison.com will take a huge hit as a result of being cut from ESPN, which has a large viewership from men and women alike. And Spike TV, which mainly targets men 18-49, is going to make the site suffer if it ever cuts it off. But why the hell are the news channels involved? If you want to target horny, cheating Internet lovers, hit up VH1, MTV and UPN.

And get wired into Clemens’ house, Kobe Bryant’s house and most certainly Alex Rodriguez’s house.