Chad Johnson is a very unique character, we know. But he’s also one of the most egotistical people on the face of the planet.

The Bengals wide receiver’s new official name is Chad Javon Ocho Cinco. Yes, he changed his last name to his jersey number.

This guy has raced a throughbred horse, he’s worn a jacket that said, “FUTURE H.O.F. 20??” he’s sported a Dennis Rodman-esc mowhawk and he’s played with “Ocho Cinco” on the back of his jersey. But changing his last name is the largest publicity stunt he’s ever pulled.

And he’s nuts for it. Here’s proof:

1. When he gets married, there will be an echo of “I now pronounce you Mr. and Mrs. Chad Ocho Cinco.
2. When/If he ever plays for another team and No. 85 is unavailable, his last name won’t make sense, numerically.
3. His first and last initials are now officially C.O.C., which is pronounced “Cock.”