Europe's newest 19 year old just got a whole lot richer

Brandon Jennings wanted to sign an endorsement deal with Under Armour.

Then two months later — to the day, even — Under Armour officially announced that the hoops star finally figured out how to compose a signature — something that probably would’ve boosted his SAT scores.

But you know what? That’s not the news. Nope, not even close.

The real news here is that Jennings will write a blog for Under Armour’s Web site. You read that correctly. He will write a blog. The kid who couldn’t scholastically qualify to play Division I basketball will write a blog.

It’s undoubtedly a huge blow to the sports blogging community that takes pride in its witty snark. Whereas now, our superior level of eloquent writing will include lines like: “Yoooo I been ballin’ up dis little italian dude… but itz all good feel me cuz me makes legit pasta son.”

Just let that one simmer.