Europe's newest 19 year old just got a whole lot richer

Brandon Jennings wanted to sign an endorsement deal with Under Armour.

Then two months later — to the day, even — Under Armour officially announced that the hoops star finally figured out how to compose a signature — something that probably would’ve boosted his SAT scores.

But you know what? That’s not the news. Nope, not even close.

The real news here is that Jennings will write a blog for Under Armour’s Web site. You read that correctly. He will write a blog. The kid who couldn’t scholastically qualify to play Division I basketball will write a blog.

It’s undoubtedly a huge blow to the sports blogging community that takes pride in its witty snark. Whereas now, our superior level of eloquent writing will include lines like: “Yoooo I been ballin’ up dis little italian dude… but itz all good feel me cuz me makes legit pasta son.”

Just let that one simmer.

TSC Intelligence has learned that Brandon Jennings may be signing a shoe contract with Under Armour in the near future. This would mark yet another first for the American basketball prep school star who bypassed the University of Arizona in favor of getting a big check in Italy.

Oh yeah, and then there was that whole thing about him having to take the SAT exam three times.

If Jennings signed with Under Armour — instead of Nike, Reebok or Adidas — it would definitely help put UA on the map, as it’s trying to establish more land and credibility worldwide through other products that don’t wick your sweat.

The funny thing is, however, that Under Armour has a footwear section on its American Web site, but there’s no such thing on it’s European site. Weird.

TSC thinks this would be a bold move by Jennings — the universal trend setter. What do you think about Jennings possibly signing with UA?

Editor’s Note: Check out TSC’s exclusive gear at shop.thesportsculture.com. We’ve even got a Brandon Jennings t-shirt.